Search Engine Optimisation

 

In these competitive times, simply having a fantastic website for your visitors or your business is no longer enough. You need traffic. The majority of traffic on the web is run by search engines (e.g. Google and Yahoo) so, if your website cannot be found and easily indexed by search engines, you will miss out on incredible opportunities with people who are searching for what you are offering. We help you to tackle this problem.

Helping you succeed further

According to recent statistics, more than 1.2 billion people used the internet in 2007. Web users spent twice as much time online as watching TV. And more than 80% of all internet users found new websites through search engines. This means about 650 million people use search engines to find relevant web sites among the approximately 80 million sites that are currently live.

Search engine users tend to be some of the most qualified and motivated visitors your website will ever have. After all, they take the initiative to hunt for online resources on a certain topic. Then they click the link to your website to learn more. High search engine rankings result in more visitors to your website, more customers and more business for you. We help you to get your website in front of all these potential customers.

How we’ll do it

There are billions of web pages on the Internet. It’s quite obvious that not all of them can be listed on the first page of a search engine’s results. Search engines only find websites they consider to be relevant to a search topic.

Just submitting your website to major search engines is not enough for increasing your website’s ranking on its search results. For example, if search engines cannot learn that your website is about “Houses for sale in Dublin” or “Apartments for rent in Cork”, they cannot give your website high rankings for those search terms. The process of optimising your website so search engines can find them is called Search Engine Optimisation (SEO).

Our SEO techniques will consider how search engine algorithms work, the website’s coding, presentation, structure and reviewing problems that could prevent search engine indexing programs from fully spidering your website and displaying it in relevance to the user’s search.

Why Search Engine Optimisation?

The advantage of having a website in the first place is so that people can reach you because you are easily and globally accessible. Our SEO solution focuses on growing traffic to your website and can make it accessible to over a billion people as well as have an international, regional and local effect.

Continued Success

As opposed to traditional marketing techniques – known as push marketing – the quality of a lead coming from an online search is very high and it’s no surprise that it’s called pull marketing. Strong, niche-oriented, organic search results from search engines can lead your website/brand being associated with that niche over time.

Our SEO and online marketing techniques:

  • Will enhance your credibility and legitimacy;
  • Give you a competitive edge;
  • Enable you to broaden your brand awareness by reaching out to the people who are looking for you to begin with.

For more details on our SEO services, please contact our Commercial Director at 01 497 7705 or email info@4pm.ie.

References: Miniwatts, Internet World Stats; Stanford Institute of Quantitative Study Society; Georgia Tech/GVU Users Survey.