Web marketing

 

When your website is online, looks great and is optimised for search engines, we can help you take it to the next level. Whether you wish to promote a company or a brand, web marketing is a whole new way to reach your target audience.

The Internet has brought many dramatic benefits to marketing, one of which is lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant impact and eliciting responses, is a further benefit. Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes your company’s business model and sales goals with your website function and appearance. 4PM can help you focus on your target market through proper choice of advertising type, medium and design.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0strategies.

As the Internet continues to eat into TV and other media, it is quickly becoming the marketing medium of choice for savvy businesses. The range of options available to web marketers is increasing and currently includes:

  • Bebo, FaceBook, MySpace sites
  • Bebo, FaceBook, MySpace skins and widgets
  • Online advertisements in targeted media
  • Microsites for competitions and time-specific promotions
  • Online lead generation
  • Distribution of electronic sales materials
  • Creation and dissemination of online video content

4PM can create a comprehensive web marketing campaign for your business, implement every aspect and help you to measure the results.

We welcome enquiries from ad agencies and digital marketing specialists who require access to our skills in online design and programming.

4PM Web Services for Ad Agencies

Web advertising is fast-becoming an increasingly important and effective weapon in the advertiser’s arsenal. But a complete range of web skills can be costly and difficult to maintain. Fear not, 4PM are ready to become your web partners. We will work to your brief, and deliver beautiful, functional websites on budget and on time.

Whether your clients require a competition site, a brand development application, a customer interaction exercise, a product launch or a complete online marketing campaign, 4PM can help you deliver quantifiable results and tangible benefits.

 

4PM delivers:

  • Solid and reliable web hosting
  • Market-leading design
  • Flash animation
  • Email interaction
  • SMS interaction
  • Social networking
  • Blogging
  • Advanced search
  • Analytics data
  • Domain registration
  • Short- or long-term projects
  • On time every time
  • Full in-house team of 5 designers and 6 programmers
  • Hands-on project management
  • Confidentiality guaranteed
  • Quality and value assured

4PM was established in 2001 and has dozens of satisfied customers, including the Irish Department of Defence and Coldwell Banker Ireland.

For more details or to arrange a 4PM pitch for an upcoming project, please call us today.